
Trust Begins by NOT Throwing Up on the Prospect (Part 2 of 2)
Earlier this week, I posted Part 1 where I discussed what it means to “Throw Up On Your Prospect”. In Part 2, I’ll share four tips that will not only make it easier for you to set an appointment, but will also start the trust building process. 1. Don’t call and throw up on the prospect by telling them who you are and what you do. Instead, share with them two or three facts about what you are hearing in the marketplace from other business owners. It might sound something like

Trust Begins by NOT Throwing Up on the Prospect (Part 1 of 2)
I have read many articles on how to build trust and agree with most points the writer is trying to make. Notice I said most. Some points have nothing at all to do with building trust. Sure you need to do what you say you are going to do, when you say you’re going to do it. And yes, I agree that being timely and explaining things thoroughly are important, but in the grand scheme of things, these have little to do with building trust, rather they are just good sales and busines