

How to Never Ever Cold Call Again
The number one complaint I’ve heard from salespeople is that they absolutely hate cold calling. And why shouldn’t they? According to the Keller Research Center at Baylor, less than 1% of cold calls ultimately convert into appointments. Ouch! That means 99% of the work is basically a waste of precious time. So why is cold calling the strategy of so many businesses and professionals? The truth is that it’s not their strategy. Their strategy consists of receiving high powered le